Which of the following statements about telemarketing is FALSE?
A. Customer response to telemarketing is the same in both business markets and final consumer markets.
B. Telemarketing can provide needed support for customers in e-commerce situations.
C. Telemarketing can save time and money for the seller.
D. Telemarketing can extend personal selling efforts to new target markets.
E. Telemarketing can increase the frequency of contact with current customers.
Answer: A
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