The marketing of a brand or product through several types of media is called:

a. multimedia marketing
b. cross-media promotion
c. bimodal promotion
d. multimedia promotion


b. cross-media promotion

Communication & Mass Media

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The barbeque originated in:

a. The United States b. Great Britain c. Russia d. Australia e. Singapore

Communication & Mass Media

If you were giving a presentation on a topic that the audience is unfamiliar with, which principle should you follow when deciding on how to organize your information? 

A. Recency B. Primacy C. Reward D. Reinforcement

Communication & Mass Media

Communication in which both parties simultaneously send and receive messages is known as a ________

Fill in the blank(s) with the appropriate word(s)

Communication & Mass Media

Although you can use notes if you need them, the most desirable technique for public speaking is to use no notes.

Answer the following statement true (T) or false (F)

Communication & Mass Media