Content analysis is:
A. the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns.
B. a detailed outline of the topics, questions, and subquestions used by a moderator to lead a focus group session.
C. the process of collecting both attitudinal and behavioral data from a subject that spans all time frames.
D. an interviewer's ability to articulate questions in a direct and clear manner.
E. an interactive procedure in which a researcher and moderator discuss the subjects' responses to the topics that outlined a focus group session.
Answer: A
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