Jermaine works in the graphics section of his company. His boss asks him to come up with a new product logo. If he is a brand expert, he will draw on his knowledge and experience of certain brands to come up with creative responses that accurately represent the product. If he is not familiar with brand knowledge, then it will take longer to generate creative suggestions. This is an example of ______.
A. domain-relevant skills and expertise
B. intrinsic task motivation
C. extrinsic environmental components
D. creativity-relevant processes
A. domain-relevant skills and expertise
Business
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