A qualitative interview is generally characterized by a purpose, but not a rigid list of questions to follow

Indicate whether the statement is true or false.


True

Communication & Mass Media

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Semantic differential–format questions use a scale anchored by

a. words with opposite meanings b. “Strongly agree” and “Strongly disagree” c. 1 and 10 d. 0 and 100 e. “yes” and “no”

Communication & Mass Media

Obscene language, name-calling, and sarcasm via electronic communication media are all examples of _________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Warrant answers the question:

"What gives you the right to draw that conclusion?" Indicate whether the statement is true or false

Communication & Mass Media

Presentation aids should be used

a. when you cannot speak with responsible knowledge. b. to emphasize the most important ideas and information in your speeches. c. to highlight attractive people you are speaking about. d. as often as possible during your presentation.

Communication & Mass Media