Brightness of light is measured in units called foot candles. A designer of store displays is working on a project for a large retailer They tell her to keep electrical costs low because the store is open for many hours and the displays are large. After arriving at a brightness level that yields positive responses, she uses her knowledge of psychophysics to reduce the brightness enough to save money, but not enough that store patrons notice. If the current level of brightness is 600 foot candles, which of these is the greatest reduction she can achieve without patrons noticing the difference?

a) 10 foot candles
b) 24 foot candles
c) 45 foot candles
d) 72 foot candles


ANS: c

Psychology

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Answer the following statement true (T) or false (F)

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Hannah Upp was the Spanish teacher described in your text who had

a. dissociative identity disorder. b. dissociative amnesia. c. dissociative fugue. d. dissociative memory lapse.

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Sapna's inability to commit to a particular identity is an example of which identity status? A) identity avoidance B) identity moratorium C) identity foreclosure D) identity achievement

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The embryonic stage of gestation covers what time period?

A) The first month
B) The first trimester
C) The first 2 to 8 weeks
D) The first 2 to 8 months

Psychology