Discuss how feedback affects group performance.
What will be an ideal response?
Feedback affects group, as well as individual, performance (Cannon-Bowers & Bowers, 2011). For example, application of performance-based feedback in a small fast-food store over a 1-year period led to a 15% decrease in food costs and to a 193% increase in profits (Florin-Thuma & Boudreau, 1987). Another study, conducted in five organizational units at an Air Force base, applied feedback for 5 months, then goal setting for 5 months, and finally incentives for 5 months (all in an additive fashion). Results indicated that group-level feedback increased productivity an average of 50% over baseline, group goal setting increased it 75% over baseline, and group incentives increased it 76% over baseline. Control group data showed no or only a slight increase over the same time period, and the level of employees either stayed the same or decreased. Work attitudes were as good or better following the interventions (Pritchard, Jones, Roth, Stuebing, & Ekeberg, 1988).
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What will be an ideal response?
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