Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?
A. personal needs
B. behavioral needs
C. safety needs
D. physiological needs
E. social needs
Answer: C
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Visual elements of an advertisement are stored in the brain as:
A) forms of verbal cues B) images or pictures C) abstractions D) both pictures and words
By working with local groups to identify the ways in which technology can be used to solve problems, HP has worked to bring the benefits of technology to the world's poor in developing countries such as:
• India – assist the rural poor with access to government records, schools, health information, crop prices and the like; • Costa Rica and the Dominican Republic – establish telecenters in remove villages to allow villagers to surf the Internet, email relatives overseas, and watch health and agricultural training videos • Senegal – Train people to use the Internet to help them develop future businesses that leverage the Net. Which of the four domains in evaluating corporate philanthropy are HP's efforts primarily focused on? A. Investments to develop supply/inputs B. Investments to develop demand/customer conditions C. Investments to facilitate a fair competitive context D. Investments to build supporting infrastructure E. All of the above
Like a well-written sales message, a well-written application message uses a central selling feature as a theme
Indicate whether the statement is true or false
Poor listening is due, in part, to the difference between the speed at which the sender speaks and the speed at which the receiver's brain processes data
Indicate whether the statement is true or false