Which of the following would not attract the reader's attention in a sales or marketing message?
A) A piece of interesting news
B) An appeal to emotion
C) A unique solution to a common problem
D) Music, animation or video
E) An appeal to a sense of financial value
Answer: D
Explanation: D) All of these are ways to get the reader's attention, however channel and medium have to be considered. Using animation, music or videos are effective attention getters, but don't work when the audience has to read the message.
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