During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as ________ demand.
A. selective
B. derived
C. primary
D. generic
E. secondary
Answer: C
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Tarrant Corporation has two manufacturing departments-Casting and Finishing. The company used the following data at the beginning of the year to calculate predetermined overhead rates: CastingFinishingTotalEstimated total machine-hours (MHs) 1,000 4,000 5,000Estimated total fixed manufacturing overhead cost$5,700$11,200$16,900Estimated variable manufacturing overhead cost per MH$1.30$2.90 Assume that the company uses departmental predetermined overhead rates with machine-hours as the allocation base in both departments. The departmental predetermined overhead rate in the Casting Department is closest to:
A. $1.30 B. $7.00 C. $5.70 D. $5.96
The end of a presentation is ________ the beginning
A) as important as B) less important than C) far more important than D) insignificant compared to E) required to be less memorable than
Create a ____________ of your entire document and its major sections
a. schematic b. map c. diorama d. summary
Which type of purchase is most likely to be the result of joint decision-making?
A. children's toys B. breakfast cereal C. medicine D. home appliances E. groceries