The CEO of RJ Fabrics is focused on comparing the company's current technology with that of other organizations. This is known as

Scenario: The production manager at RJ Fabrics Inc., a clothing manufacturing company, has proposed replacing some of the equipment on its production line with newer technology. The chief executive officer (CEO) insists on comparing the company's current technology with that being used by other organizations to decide what new technology should be considered. However, the chief technology officer (CTO) thinks that the company should look ahead and consider a new technology that is under development. He also raises the issue of whether the company should go to an outside firm or try to develop the technology itself.

A) scanning.
B) a situational analysis.
C) licensing.
D) benchmarking.
E) technology trading.


D) benchmarking.
Benchmarking is the process of comparing an organization's practices and technologies with those of other companies. The CEO is focused on benchmarking.

Business

You might also like to view...

The value of goals or outcomes is called ______.

A. expectancy B. valence C. self-efficacy D. instrumentality

Business

______ originally identified five dimensions that allow a country culture to be plotted along a continuum.

A. Project GLOBE B. Hofstede’s Model of National Culture C. National Culture D. Geocentrism

Business

What happened to the company Enron as stated in the textbook?

a. The company was dissolved b. It followed a code of ethics c. It was not mentioned in the book d. It merged with its accounting firm, Arthur Anderson

Business

 Jessie, the regional manager of a large electronics firm, is trying to determine whether a new warehouse for her firm would be a good investment. After discussing with her firm's financial managers, she concludes that the project carries a negative NPV (Net Present Value). What should Jessie do and why?

A. She should invest in the warehouse to increase profits since a negative NPV indicates that the firm needs to generate more funds to stay afloat. B. She should not invest in the warehouse since a negative NPV means that the present value of the future cash flows does not justify the cost of the warehouse. C. She should invest in the warehouse since a negative NPV means that the cost of financing the warehouse is within the company's budget for expenses. D. She should not invest in the warehouse since a negative NPV means that the firm cannot afford the investment.

Business