Describe four different types of trade sales promotion techniques and discuss how they might be used
What will be an ideal response?
Five main types of trade sales promotion include trade show exhibits, trade allowances, co-operative advertising allowances, sales contests, and training. Trade show exhibits are used to show products to many buyers during industry events. Trade allowances and co-operative advertising allowances are both aimed at retailers and wholesalers, and both give discounts to partners that promote a product to consumers. Sales contests reward salespeople for meeting or exceeding sales goals, while training improves salespeople's product knowledge and sales skills.
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Francois' company is planning on opening a factory in a developing nation. It is their goal to train persons from the local labour force to manage the facility. This expectation is reflective of the ________ standard of conduct for multinational corporations.
A) financing B) employment and human resources C) competition D) sociocultural objectives and values E) political factors
Many people rely on a prescription drug to control their cholesterol
An increase in the price of the drug would have little effect on the quantity demanded because there are no substitutes for the drug and because people who take it have no choice but to continue taking it if they wish to stay healthy. The demand for the cholesterol drug is ________. A) elastic B) inelastic C) cross-elastic D) supply-driven E) asymmetrical
As a general rule, a company's debentures have higher required interest rates than its mortgage bonds because mortgage bonds are backed by specific assets while debentures are unsecured.
Answer the following statement true (T) or false (F)
The practice of returning production jobs to the United States is known as__________
Fill in the blanks with correct word.