Discuss how the servicescape at Disney World help script customer experiences
What will be an ideal response?
Disney employs several physical design aspects to enhance customer experiences and generate more income. Main Street is angled such that the journey to the Castle appears relatively long, whereas in reverse it appears relatively short. Heading into the park this would cause visitors to feel like there was a lot to do. Coming back out of the park, after a long day, makes it seem easier to get to the gate and leave. The sidewalks have multiple attractions to entertain guests, garbage cans are plentiful and visible to prevent littering, and facilities are regularly repainted to signal a high level of maintenance. All of these aspects are intended to place a specific image of fun, excitement, and high quality in the minds of park consumers.
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All of the following are considered to be among the seven characteristics of good marketing research EXCEPT ________
A) the scientific method B) research creativity C) multiple methods D) ethical marketing E) independence of models and data
Which of the following does NOT refer to a disadvantage of standardized information?
A) The ability to customize some projects is lost when using a standardized service. B) The company providing the standardized service may not know the idiosyncrasies of a particular industry. C) There is a greater burden on the client to ensure that the standardized service fits the intended situation. D) Buyer firms often must commit to long-term contracts when buying standardized data. E) Client firms need to be very familiar with the service provided, including what data are collected on which population, how the data are collected, and how the data are reported before they purchase the service.
McLuhan (1964) described media as the ______ environment of any communicative act.
a. symbolic b. creative c. interactive d. verbal
Once considered less important or glamorous than other public relations functions, employee communications has become increasingly important
Indicate whether the statement is true or false