Explorer groups:
A)
can be fun for employees.
B)
go to other businesses to see how they do things.
C)
utilize observational research.
D)
All of the above.
D
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Which of the following formulas is used to calculate a company's relative market share?
A) (Company's Market Share/Company's Potential Market Share) x 100 B) (Company's Total Sales/Total Sales of the Largest Competitor) x 100 C) Company's Targeted Sales - Company's Net Sales D) (Company's Market Share/Total Share of Three Largest Competitors) x 100 E) Total Sales of the Largest Competitor - Company's Total Sales
What is a marketing audit? Explain the four characteristics of a marketing audit
What will be an ideal response?
A company receives $220 for merchandise, of which $15 is for sales tax and $5 is for excise tax. The entry to record the sale would include a:
a. debit to Cash for $200. b. credit to Sales Tax Expense for $20. c. credit to Sales for $220. d. credit to Sales Tax Payable for $15.
The Employee Polygraph Protection Act of 1988 prohibits most private employers from doing all of the following except
a. requiring or causing employees or job applicants to take lie-detector tests. b. using, accepting, or referring to, or asking about the results of lie-detector tests taken by employees or applicants. c. taking or threatening negative employment-related action against employees or applicants based on results of lie-detector tests. d. using lie-detector tests to investigate losses due to theft.