"Creating direct quotes" is:

a. unlikely to create lawsuits for news professionals
b. seen as lying by recipients
c. often done by public relations writers, with permission
d. never a good idea.


b

Communication & Mass Media

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what is wrong with the following specific purpose: to persuade my classmates to give the gift of life by making the sacrifice to become blood donors on an ongoing basis"?

a. It is not concise.
b. It contains more than one key idea.
c. It does not specify the target audience.
d. It starts with an infinitive form.

Communication & Mass Media

"Convince my coworkers to participate in the charity auction" is a good example of a ________ for a persuasive speech.

A. topic B. specific purpose C. thesis statement D. general purpose

Communication & Mass Media

Cognitive dissonance is a motivational factor that often prompts people to change in order to avoid inconsistency

Indicate whether the statement is true or false

Communication & Mass Media

A story in a local newspaper about the growing number of milk contamination cases in the city started with, "If you love your child, you'll want to know what is inside his milk." What kind of a lead has the writer used in this story?

a) Direct address b) Question c) Blind d) Direct quote

Communication & Mass Media