Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis
C
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Which of the following principles explains the success of a shopping center whose tenants include Kohl's, Walmart, and Dick's Sporting Goods?
A. Diminishing adjacent B. Cumulative attraction C. Multiple risk D. Consumer spotting E. Analog approach
If we wanted to know if there was a statistically significant difference between males and females on the average number of soft drinks they consumed during a week we would be testing for the difference between averages for two groups
Indicate whether the statement is true or false
So far, social networking has gained popularity only in the United States.
Answer the following statement true (T) or false (F)
Swiss exports are concentrated, high-density products (cheese, chocolates, watches) that minimize the need for importing bulky materials because:
A. mountain ranges increase transport costs in and out of Switzerland and limit local resources. B. the Swiss chose not to have a strong agricultural base for an export strategy. C. the Swiss love of chocolate and watches influenced the export patterns. D. high density exports encounter lower tariffs.