Product differentiation is a positioning strategy that involves changing consumers' perceptions of a brand in relation to competing brands
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Product differentiation is a positioning strategy that some firms use to distinguish their products from those of competitors. The distinctions between products can be either real or perceived.
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______________occurs when information is not passed on to the supervisor.
a. Gatekeeping b. Summarization c. General distortion d. Withholding
Situational pressure includes personal or job related stresses that could coerce an individual to act dishonestly
Indicate whether the statement is true or false
Which of the following best describes why firms choose to create codes of ethics?
A. Companies must have a written code of ethics in order to conduct interstate commerce in the U.S. B. They allow firms to create a formal set of expectations for employees who may have different sets of personal values. C. Because most people will not behave ethically without a written set of guidelines. D. Codes of ethics protect firms against lawsuits that may be filed due to corporate fraud.
When management by exception is employed, favorable variances should not be investigated
Indicate whether the statement is true or false