Salina is working to create greater brand awareness for her company's new line of fitness trackers. To increase brand awareness, the least important information that should be included in promotions is
A. the brand name.
B. the logo.
C. the packaging.
D. the product history.
E. the slogan.
Answer: D
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Transactions happening at odd times or places; being performed by people who would not normally participate; or including odd procedures are typically associated with which type of fraud symptom?
a. Accounting anomaly b. Internal control weakness c. Analytical anomaly d. Unusual behavior
Under GAAP, an entry should be made to the Bad Debt Expense account
a. when an account receivable with terms 2/10, n30 is past thirty days due. b. when an account receivable previously written off is determined to be collectible. c. when an account receivable is determined not to be collectible and is written off. d. in the period when a sale is made and not when the receivable associated with the sale is determined to be uncollectible.
Social market capitalism is associated with which of the following
a. anti-unionism b. state intervention c. deregulation d. neo-liberalism
_______________________ usually avoid price competition.
a. All brands b. Consumer brands c. Strong brands d. Mid-level brands