Disliked communicators will:

a. never be more persuasive than liked communicators
b. will always decrease perceptions of credibility
c. sometimes be more effective when they are arguing for a counterattitudinal message
d. will be more persuasive if they can successfully use humor


c. sometimes be more effective when they are arguing for a counterattitudinal message

Communication & Mass Media

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A technical question is highly equivocal to those who are trained in the field of expertise.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What is the best advice for using effective PowerPoint or Prezi presentations?

A. When using slides, be sure that each contains a picture or clip art. B. Incorporate multiple colors, fonts, and styles. C. Every speech can benefit from the use of PowerPoint slides. D. Display the presentation only when you are referring to it.

Communication & Mass Media

If there is no clearly identified author for a document on the Internet, you should try to determine the ____________ that is responsible for the document.

a. Mentor b. Ghost writer c. Sponsoring organization d. Collaborator

Communication & Mass Media

How do lobbies try to influence legislation?

a. They give politicians campaign contributions. b. They run advertisements for candidates. c. They offer junkets and other deals in exchange for preferential treatment. d. All of the choices.

Communication & Mass Media