An advertiser that wanted to use a medium that allows for good reproduction quality, a long life to its message, demographic selectivity, and the ability to provide detailed information would likely choose
A. direct mail.
B. television.
C. radio.
D. outdoor advertising.
E. magazines.
Answer: E
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Which of the following is subtracted from net sales revenue to arrive at gross profit on a multi-step income statement?
A) selling expense B) cost of goods sold C) sales discounts D) all of the above
Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions
Indicate whether the statement is true or false
Gold Company uses a plantwide overhead rate with machine hours as the allocation base. Use the following information to solve for the amount of machine hours estimated per unit of product RST.Direct material cost per unit of RST$15 Total estimated manufacturing overhead$300,000 Total cost per unit of RST$80 Total estimated machine hours 150,000MHDirect labor cost per unit of RST$23
A. 2 MH per unit of RST. B. 38 MH per unit of RST. C. 21 MH per unit of RST. D. 20 MH per unit of RST. E. 37.5 MH per unit of RST.
If a company uses the FIFO cost flow method for its income tax return it must also use FIFO for financial reporting.
Answer the following statement true (T) or false (F)