List and discuss any four guidelines that need to be followed for communicating ethically and responsibly with an audience.
What will be an ideal response?
Answers will vary.As business communication often affects the lives of many, a writer must accept responsibility for using it to uphold his or her own personal values and the company's standards of ethical conduct. Before speaking or writing, one must use the following guidelines to help you communicate ethically and responsibly:a. Is the information stated as truthfully, honestly, and fairly as possible? Good communicators recognize that ensuring a free flow of essential information is in the interest of the public and the organization. Dishonesty can cost organizations money, as well as incur damage to their reputation.b. Is your viewpoint supported with objective facts? Are facts accurately documented to allow the reader to judge the credibility of the source and to give credit where credit is due? Can opinions be clearly distinguished from facts? Have you honestly evaluated any real or perceived conflict of interest that could prevent you from preparing an unbiased message?c. Are graphics carefully designed to avoid distorting facts and relationships? Communicating ethically involves reporting data as clearly and accurately as possible. Misleading graphics result either from the developers' deliberate attempt to confuse the audience or from their lack of expertise in constructing ethical graphics.d. Does the message embellish or exaggerate the facts? Legal guidelines related to advertising provide clear guidance for avoiding fraud, the misrepresentation of products or services; however, overzealous sales representatives or imaginative writers can use language skillfully to create less than accurate perceptions in the minds of receivers.REJ: Please see the section "Step 4: Adapt the Message to the Audience's Needs and Concerns" for more information.
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Corporate logos:
A) are unrelated to image but are related to positioning B) help with recall of advertisements and brands C) usually are inexpensive to develop D) increase search time in product purchase decisions
On January 1, a company issues 8%, 5-year, $300,000 bonds that pay interest semiannually. On the issue date, the annual market rate of interest is 6%. The following information is taken from present value tables: Present value of an annuity for 10 periods at 3%8.5302Present value of an annuity for 10 periods at 4%8.1109Present value of 1 due in 10 periods at 3%0.7441Present value of 1 due in 10 periods at 4%0.6756What is the issue (selling) price of the bond?
A. $300,010 B. $402,362 C. $325,592 D. $420,000 E. $308,107
If Miller and Modigliani had incorporated the costs of bankruptcy into their model, it is unlikely that they would have concluded that 100% debt financing is optimal.
Answer the following statement true (T) or false (F)
Tory borrows $10,000 from USA National Bank to remodel a room in her home. This transaction is subject to A) no federal law
B) the Consumer Leasing Act. C) the Consumer Product Safety Act. D) the Truth-in-Lending Act.