Consumers who create consumer-generated content for the fun and challenge of it rather than for pay are referred to as ________
A) microcelebrities
B) amafessionals
C) folksonomists
D) open sourcers
E) instapreneurs
B
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Not everyone is in favor of local marketing. Identify two arguments made against local marketing
What will be an ideal response?
Which of the following is an online tool designed to engage customers and move them closer to a direct purchase or other marketing outcome?
A) direct mail B) infomercial C) printed catalogue D) branded community Web site E) marketing Web site
Farmers Animal Farm reached its maximum animal capacity and the board needs to decide whether to expand building capacity or to close the nonprofit. Farmers Animal Farm has reached which stage of the nonprofit lifecycle?
A. ground and grow B. review and renew C. imagine and inspire D. produce and sustain
Assessing the value and performance of the project and surveying satisfaction are associated with the
A) planning process group and the time management knowledge area. B) initiating process group and the human resource management knowledge area. C) controlling process group and the scope management knowledge area. D) closing process group and the communications management knowledge area.