If a researcher wanted to know why people enjoyed watching Saturday Night Live more during the Trump presidency than during other presidencies, they would be conducting a study on what?
a. uses and gratifications
b. agenda setting
c. cultivation theory
d. selective exposure
Answer: a. uses and gratifications
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According to the communication model in your book, listeners are both
A) sources and messengers. B) receivers and messengers. C) messengers and encoders. D) receivers and decoders.
When taking notes, you should work to get as much information as possible
Indicate whether the statement is true or false
__________ are distinctive styles of creative works, and used to represent different types or formats of media content
a. ? News magazines. b. ? Miscellanies c. ? Genres d. ? Magazines
Choose the research term that describes "the researcher takes on a secondary role within the interaction environment."
A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer