Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.
What will be an ideal response?
Back translation is where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors. This will help prevent unintended meanings from occurring in marketing plans. Examples from the textbook of the unintended meanings of brand names are (1) IBM's "Solution for a Small Planet" was translated in Japanese as "Answers Make People Smaller" and (2) Kit Kat bars, which are marketed by Nestlé worldwide. The brand name "Kit Kat" is pronounced "kitto katsu" in Japanese, which roughly translates to "Surely win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exam.
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Consider the Japanese market for jetliners as depicted in Figure 6.5. Suppose the lone producer of jetliners in the world is Boeing, which faces a constant marginal cost of $20 million per jetliner, but now a European manufacturer, Airbus, begins production. Airbus faces the same marginal cost as Boeing, but the European government provides Airbus with a subsidy of $8 million per jetliner produced. As a result of the competition, Boeing leaves the Japanese market, leaving Airbus as a monopoly. How many jetliners will Airbus produce and what price will they sell them for?
a. 23, $30 million
b. 32, $26 million
c. 23, $26 million
d. 32, $30 million
An increase in the unit sales price will cause the breakeven point to increase
Indicate whether the statement is true or false
You can use ______ examples to support a specific point.
Fill in the blank(s) with the appropriate word(s).
If the items ordered are worth $15,450, and the items shipped are worth $13,998, then the dollar fill rate is approximately 91 percent.
Answer the following statement true (T) or false (F)