Explain the difference between the two action goals:

adoption and continuance. Give one example of each to support your explanation.
What will be an ideal response?


Adoption is an action that asks listeners to demonstrate their acceptance of attitudes, beliefs, or values by performing the behavior suggested by the speaker. Continuance is an action goal that asks listeners to demonstrate their acceptance of an attitude, belief, or value by continuing to perform the behavior suggested by the speaker.

Communication & Mass Media

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