What role does the Federal Trade Commission play in the regulation of commercial speech? What kinds of actions can the FTC take to enforce its rules?
What will be an ideal response?
Answer: The Federal Trade Commission was established in 1913 to ensure that the nation's markets function competitively, are vigorous, and are free from undue restrictions. The FTC is the source of most federal regulation of advertising. It also has jurisdiction over product-related publicity generated by public relations practitioners. The FTC targets advertising and publicity that may be considered false or misleading. It is especially sensitive to products and services that may adversely affect personal health or require a considerable investment of money. The FTC takes actions through consent orders, hearings before an administrative law judge, federal court injunctions, and federal court criminal penalties.
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Competent disputants must ______.
A. seek and consider creative solutions to problems B. know how to negotiate using mutual gains C. be knowledgeable about the law D. have positions clearly defined
Sampling is:
a. going through the script and deciding on the placement of sound effects. b. the process of copying audio data from a physical media to a hard disk. c. exploring an environment to record what it has to offer. d. a process where digital audio data representing a sonic event is stored on disk or into memory.
Material used to support claims made by a speaker is called ___________.
a. evidence b. an attention getter c. an overview d. an index
Paralanguage refers to the way a person uses his or her voice.
a. true b. false