Long-term creditors are usually most interested in evaluating:
A. Profitability.
B. Solvency.
C. Managerial effectiveness.
D. Liquidity.
Answer: B
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"Cookies" that are placed on consumers' browsers in order to trace which websites they visited are a form of
A. snowball sampling. B. panel data. C. behavioral targeting. D. mystery shopping. E. scanner data.
Successful first movers create a market or a product category. They often benefit from being readily recognizable to consumers and
A. not having to pay advertising expenses. B. using prototypes to dominate the market. C. motivating laggards to buy their products. D. not needing to do test marketing. E. establishing an early market share lead.
A bank "gives value" when it allows a depositor to withdraw funds against a deposited item
Indicate whether the statement is true or false
Which of the following costs add to the cost of franchising pertaining to principal and interest payments?
a. insurance b. payroll c. legal and professional fees d. debt services