Corporate culture in high tech firms
a. is often an impediment to marketing-R&D collaboration.
b. often favors engineering relative to marketing.
c. is often shaped by executives who come from engineering.
d. often manifests itself in engineering taking on many tasks traditionally thought of as marketing tasks.
e. all of the above
E
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Sharon Trevor has a collection of hand-tied fishing flies left to her by her great-grandfather. She has been told they are valuable and would like to sell them. She has used LinkedIn and Facebook to locate dealers of antique fishing gear who might be interested in purchasing the fishing flies. In other words, Trevor has engaged in:
A. prospecting on the web. B. direct selling. C. data mining. D. direct marketing. E. teleprospecting.
A major disadvantage of the retail method of accounting is _____
a. that it does not reflect markdowns b. that perpetual inventory systems must be maintained c. that book inventory value cannot be computed d. the requirement of a detailed bookkeeping system
Which of the following is(are) point estimator(s)?
A. ? B. ? C. s D. ?
Which of the following research methods is important in Pettigrew’s approach?
a. Comparative spatial analysis b. Multiple regression analysis c. Survey research d. Ethnography