The availability of multiple media channels supports which one of the following?

a. tracking which media audiences use most
b. segmenting audiences according to campaign objectives
c. improving the reach of shared media
d. reaching multiple publics through multiple channels


d. reaching multiple publics through multiple channels

Communication & Mass Media

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Research indicates that organizations with excellent public relations typically ______.

a. have on average fewer strategic management positions than most organizations b. value women as much as men in strategic roles c. tend to be privately held organizations d. tend to be publicly held organizations

Communication & Mass Media

Give an example of the hasty generalization fallacy

What will be an ideal response?

Communication & Mass Media

When framing somebody in profile, you need to leave proper

noseroom to give the index vector room to play out

Indicate whether the statement is true or false.

Communication & Mass Media

In the context of personal space, anything more than 12 feet is ________.

a. intimate distance b. social distance c. public distance d. personal distance

Communication & Mass Media