In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

A. distribution strategy
B. pricing strategy
C. product strategy
D. promotion strategy


Answer: D

Business

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An example of social mobility is when a consumer moves from one social class to another

Indicate whether the statement is true or false

Business

Retailers try to locate their stores close to other retailers that appeal to similar target markets. Which of the following statements is not true in explaining how and why retailers do this?

A. The principle of cumulative attraction states that a cluster of similar and complementary retailing activities have greater drawing power than isolated stores that engage in the same retailing activities. B. Customers want to shop where they will find a good assortment of merchandise. C. Retailers consider complementary retailers in location selections. D. Retailers must avoid locating close to other retailers that compete directly. E. Retailers such as the Build-a-Bear Workshop selling stuffed animal toys and the Disney Store try to have locations close to each other.

Business

When a respondent knowingly provides false answers, this is considered a(n) ________

A) intentional fieldworker error B) unintentional fieldworker error C) intentional respondent error D) unintentional respondent error E) intentional researcher error

Business

________ refers to all manufacturers, distributors, wholesalers, retailers, lessors, and subcomponent manufacturers involved in a transaction

A) Demand chain B) Chain of command C) Chain of distribution D) Value chain

Business