Which of the following offers a variety of products to two or more customer segments with different needs, even if the resulting markets are unrelated to one another?
a. segmented market
b. market niche
c. mass market
d. diversified market
d. diversified market
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A manufacturing business acquires materials in one form and converts or processes them into a different form for final sale
a. True b. False Indicate whether the statement is true or false
An expenditure to improve an asset can be added to the depreciable basis of that asset if the expenditure extends the life of the asset
Indicate whether the statement is true or false
Why do national brands often generate lower gross margins for retailers than private-label brands?
What will be an ideal response?
Recent research has shown that there is an ethical maturity model (EMM) that explains why people make unethical decisions. Which of the following represents the foundation of ethics according to this model?
a. Personal ethical understanding b. Ethical courage c. Ethical leadership d. Application of ethics to business situations