If your audience has many members from collectivist cultures, you would do well to incorporate themes such as

a. independence and nonconformity.
b. family and loyalty.
c. uniqueness and directness.
d. competence and achievement.


b

Communication & Mass Media

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________ are general characteristics of a particular audience or segment of population

Fill in the blanks with correct word

Communication & Mass Media

Structures that shape how individuals interpret their perceptions are called

a. stereotypes. b. frames. c. prototypes. d. perceptions.

Communication & Mass Media

Which of the following is not a purpose for forming a strategic alliance?

a. to share capital and costs b. to gain access to new markets c. to gain ownership of new assets d. to reduce risk e. to increase shareholders’ value

Communication & Mass Media

"Assembly effect" means that

A. members put their information together to produce a superior decision. B. all group members line up together. C. In this kind of positive synergy, the whole becomes greater than the sum of its parts. D. members combine their critical thinking to produce superior decisions. E. several persons work cooperatively to create something.

Communication & Mass Media