The richness made possible by e-commerce technologies does which of the following?
A. It reduces the cost of delivering marketing messages and receiving feedback from users.
B. It allows consumers to become co-producers of the goods and services being sold.
C. It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
D. It enables worldwide customer service and marketing communications.
Answer: C
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What is the average cash holdings of someone who visits the ATM once every 8 days and spends $25 on a daily basis?
A. $12.50 B. $25 C. $100 D. $200
The five major environmental forces in a marketing decision are
A. corporate ownership, internal management, supplier partnerships, strategic alliances, and customer relationships. B. climate change, natural resources, pollution, natural disasters, and global conflict (war). C. product, price, promotion, place, and people. D. social, technological, economic, competitive, and regulatory. E. ethics, sustainability, cultural awareness, diversity, and values.
What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while
on the go." A) brand position statement B) service differentiation C) a perceptual map D) brand optimization E) niche marketing
Which one of the following types of liabilities represents a duty not contractually present but which may nevertheless exist due to ethical principles of fairness?
a. Deferred credits b. Constructive obligations c. Equitable obligations d. Contingent liabilities