Explain the 4E framework for social media, and identify the social and mobile media tools that are most effective for accomplishing each of the 4Es.
What will be an ideal response?
The answer should include the following points:
Excite-Excite customers with relevant offers. Social networks and mobile applications are especially effective.
Educate-Educate them about the offering. Thought-sharing sites can be especially effective.
Experience-Help them experience products directly or indirectly. Media-sharing sites can be especially effective.
Engage-Give them an opportunity to engage via social networks. Media-sharing and thought-sharing sites are especially effective.
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