What is the purpose of benchmarking?
A. to expand internationally
B. to reduce the workforce
C. to diversify products
D. to save money
E. to adopt best practices
Answer: E
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Cash and all other assets that may be reasonably expected to be converted to cash or consumed within one year or the normal operating cycle of the business are classified as
a. temporary investments. b. marketable securities. c. current assets. d. investments.
To prevent groupthink, a manager should
A. reinforce how capable the group is. B. never admit errors to outsiders. C. bring in outside experts for fresh perspectives. D. encourage everyone to "get with the team." E. express high confidence in the group's previous decisions.
One of the findings of the Mall of Atlanta focus group research mentioned in the text was that respondents who go to the mall for entertainment try to hold costs to under $30, except for special occasions
The client reviewed this information and decided to design a mall experience package that would cost $29.95 The client has fallen victim to which disadvantage of focus groups? A) misuse B) misrepresentation C) messy D) Both A and B are correct.
In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________
A) integrating B) reciprocating C) acknowledging D) decoding E) coordinating