Explain how podcasts are used for sales and marketing. 

What will be an ideal response?


A podcast is a specially formatted digital audio file that can be downloaded by Internet users from a variety of content providers. Many firms use podcasts as sales and marketing tools and to communicate with their own employees. Using software such as iTunes, users can receive a podcast, launch the file on their computer, and store it on their portable player. Podcasts can include images, sounds, and video.

Computer Science & Information Technology

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