A cash equivalent is:

A. An investment readily convertible to a known amount of cash.
B. Another name for cash.
C. Close to its maturity date but its market value may still be affected by interest rate changes.
D. Is not considered highly liquid.
E. Generally within 12 months of its maturity date.


Answer: A

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We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement

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Status incongruity, as a result of which, lower-status participants are inhibited by higher-status participants and “go along” even though they believe that their own ideas are superior.

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