Creating a marketing database involves all of the following steps except ________
A) transferring raw sales information to a microcomputer
B) enhancing consumer purchase information by overlaying it with demographic and psychographic information
C) analyzing information in terms of a customer's activity over the life of the business relationship
D) none of the above
D
You might also like to view...
When Ayako received a promotion, the human resource management director asked her to privately nominate her successor. Ayako nominated her star employee, Kevin, for the job. This recruitment method is known as ______.
A. open recruitment B. successor recruitment C. closed recruitment D. targeted recruitment
All ALJ decisions must include a statement of findings of fact and conclusions of law and the reasons or basis for them, as well as a statement of the appropriate relief
a. True b. False Indicate whether the statement is true or false
Which of the following is not part of the Clean Air Act Amendments of 1990?
A)?Stricter regulation of motor vehicle emissions B)?EPA authority if states fail to formulate SIPs C)?Plant compliance with best available technology D)?Acid rain limitations E)?All of the above are part of the 1990 Amendments
________ are private, third-party-managed WANs typically used for B2B communications
A) Value-added networks B) Enterprise networks C) Global networks D) Local area networks E) Personal area networks