As organizations begin to shift more marketing dollars from traditional advertising to social media marketing, managers will seek out comparisons on metrics such as ROI (Return On Investment) between social media and other media options. Which of the following is necessary to make these comparisons?
a. Surveying consumer attitudes.
b. Measuring outcomes.
c. Refreshing site content regularly.
d. Focus on short term goals.
e. None of these.
b. Measuring outcomes.
You might also like to view...
Which of the following is not a required disclosure by a lessor of a sales-type lease?
A) the guaranteed residual value accruing to the benefit of the lessor B) total contingent rentals included in revenue for the period C) unearned income D) a general description of the lessor's leasing arrangements
You should consider using a buffer statement when writing a message that rejects a proposal from an employee
Indicate whether the statement is true or false
Imprisonment is generally imposed to serve all of the following functions except:
A) Providing a means to rehabilitate the criminal. B) Protect society from the person imprisoned. C) Deterring others from engaging in criminal conduct. D) Allowing victims to have a formalized process to meet and confront the criminal.
What is considered to be more credible as a source of information than any other?
What will be an ideal response?