Which ethical decision-making approach advocates basing decisions on fairness?
A. utilitarian
B. objectivity
C. rights
D. justice
D. justice
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A market penetration pricing strategy calls for setting price levels that are high enough to quickly build market share
Indicate whether the statement is true or false
According to your textbook author, taking responsibility for one’s actions is being ______.
A. liable B. mature C. amenable D. accountable
Core Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain. In this case, Core is using ________ for its market research.
A. structured surveys B. behavioral measures C. in-depth interviews D. mechanical devices E. focus groups
Physical products are not involved in which type of service?
a. repair services b. nongoods services c. rented-goods services d. owned-goods services