A monolithic organization refers to:
a. An organization that has a heterogeneous workforce and typically makes efforts to conform to laws and public policies that demand and expect workplace equality.
b. An organization that is demographically and culturally homogeneous.
c. A culture that fosters and values cultural differences
d. An organization that truly and equally incorporates all members of the organization via pluralism as an acculturation process, rather than as an end resulting in assimilation.
b. An organization that is demographically and culturally homogeneous.
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MDS could be used for all of the marketing applications below except ________
A) Market segmentation ? position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning. C) Consumer intention ? how do consumer's intentions to buy the brand vary with different price levels? D) Channel decisions ? judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
A local chain department store grants each of its store managers the authority to make buying decisions for their stores. Granting managers this kind of authority is found in which type of organization?
A) Segmented B) Centralized C) Desegmented D) Decentralized
On a cheque, the bank is the:
A) Payor B) Drawee C) Drawer D) Payee E) Creditor
Standard Business Company appeals a decision against it, in favor of Fast Delivery Corporation, from a lower court to a higher court. Standard is
A. the appellant. B. the appellee. C. the defendant. D. the plaintiff.