In a one-sided message, presenting the strongest argument first arouses attention and interest, important in media where the audience often does not attend to the whole message
Indicate whether the statement is true or false
TRUE
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Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli?
A) sensuality B) intimacy C) mystery D) practicality E) sensitivity
What is meant by the OLAP term "drill-down"?
Federal law provides that electronic agents may legally bind a user to click-wrap agreements
a. True b. False Indicate whether the statement is true or false
Gerry bought 100 shares of stock for $30.00 per share on 70% margin. Assume Gerry holds the stock for one year and that his interest costs will be $45 over the holding period
Gerry also received dividends amounting to $0.30 per share. Ignoring commissions, what is his percentage return on invested capital if he sells the stock for $34 a share? A) 106.17% B) 20.48% C) 18.33 D) 9.16%