When identifying the strategies that a particular firm pursues to gain a competitive advantage it is important to determine if its products are designed to meet the needs of a specific market segment or are they intended for a _____________________________________________

Fill in the blank(s) with correct word


broader consumer market

Business

You might also like to view...

News and financial articles about changes in a supplier’s financial condition are an example of a(n) ______.

A. internal source of information B. external source of information C. financial source of information D. supplier source of information

Business

Weick and Westley (1999) identify three metaphors through which organizational learning can be fostered. One of those is ________, which involves testing the space between order and disorder. They happen spontaneously and allow comments and observations that would otherwise be socially unacceptable.

a. Jesters b. Improvisation c. Humor d. Small wins

Business

Cognitive shortcuts that influence the way people process information regarding groups and group members are defined as ______.

A. stereotypes B. prejudices C. ethnocentrism D. agentics

Business

Given the following errors, identify the one by itself that will cause the trial balance to be out of balance.

A. A $75 cash receipt from a customer in payment of her account posted as a $75 debit to Cash and a $75 credit to Cash. B. A $50 cash purchase of office supplies posted as a $50 debit to Office Equipment and a $50 credit to Cash. C. An $800 prepayment from a customer for services to be rendered in the future was posted as an $800 debit to Unearned Revenue and an $800 credit to Cash. D. A $100 cash receipt from a customer in payment of her account posted as a $100 debit to Cash and a $10 credit to Accounts Receivable. E. A $200 cash salary payment posted as a $200 debit to Cash and a $200 credit to Salaries Expense.

Business