Discuss the components and functions of a marketing information system (MIS)
What will be an ideal response?
A typical MIS includes three important components: data, computer hardware and software, and output for marketing decision makers. The different types of data that feed into an MIS are internal company data, marketing intelligence, marketing research, and acquired databases. This data is processed by the MIS software, and then MIS analysts use the output to generate reports for various decision makers.
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Indicate whether the statement is true or false
Which of the following is one of the "seven deadly sins of business selling"?
A. Strong product knowledge B. Unlimited optimism C. Timidity D. Thoroughness after the sale E. Over planning
You should open letters with ________________________
a. a letter opener b. a review of your last letter c. an informative and interpretive subject line d. a joke