Discuss how the delphi technique may be used to generate innovative ideas for new types of distribution channels for automobiles.
What will be an ideal response?
The delphi technique is a systematic way of seeking opinions and judgment on unknown matters. This method can be utilized to generate new ideas for distributing automobiles. It would entail constituting a panel of experts who would be questioned on different items related to automobile distribution. The answers would be fed back in the form of averages. This process should usually continue for about three rounds, the end result of which would indicate the probability of happening, feasibility, and desirability of different distribution innovations. The entire exercise should be coordinated either by a staff person or a consultant.
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The liability of a stockholder is usually limited to the stockholder's investment in the corporation
Indicate whether the statement is true or false
A $300,000 bond was redeemed at 98 when the carrying value of the bond was $295,000. The entry to record the redemption would include a
A) loss on bond redemption of $5,000. B) gain on bond redemption of $5,000. C) gain on bond redemption of $1,000. D) loss on bond redemption of $1,000.
For a(n) ________ strategy to be effective, consumers must recognize a noticeable benefit from their purchase.
A. environmental cost leadership B. sustainable value innovation C. beyond compliance leadership D. eco-branding E. eco-efficiency
Full-scale market tests
A. may provide competitors advance information about products. B. are not expensive, even when a full market picture is sought. C. should always be skipped when consumer preferences are clear. D. are unrealistic because they do not test the whole marketing mix. E. are used mostly for products having long lead times.