Taco Bell has been very inventive in partnering with companies such as Frito-Lay to create new menu items. Recently Taco Bell developed the Nacho Cheese Doritos Locos Tacos,aTaco Supreme® made with premium seasoned beef, crisp lettuce, diced juicy red ripe tomatoes, real cheddar cheese, and topped with cool reduced-fat sour cream, in a shell made from Nacho Cheese Doritos® Chips. Prior to the partnership and roll-out of the product throughout the Taco Bell system, a ________was conducted where several "test" stores carried the products for a limited time and Taco Bell and Frito-Lay could measure the actual sales to gauge the strength of the brand and opportunity for success.
A. market test
B. market analysis
C. sales forecast
D. company sales prediction
Answer: A
You might also like to view...
Thoroughly understanding that the system is dynamic should have which of the following impacts on organizations?
a. Leaders should understand that they can only focus on so much and choose one aspect of the external environment to focus on well b. Since external factors are changing, internal systems need to change also c. The patterns of thinking that have developed over time are reliable as new conditions arise d. No matter what changes in the environment, the same people in an organization will always have the most influence
In an activity framework controlling costs translates into
A) reducing direct labor hours. B) managing activities. C) selling more goods. D) careful identification of resource drivers. E) all of these.
Craig's Car Wash Inc. is considering a project that has the following cash flow and cost of capital (r) data. What is the project's discounted payback? r = 10.00% Year0 1 2 3 Cash flows?$900 $500 $500 $500
A. 1.88 years B. 2.09 years C. 2.29 years D. 2.52 years E. 2.78 years
The statement of cash flows allows the financial manager and other interested parties to analyze a firm's past and possibly future profitability
Indicate whether the statement is true or false