Which of the following is a correct statement regarding organizational buying behavior and consumer buying behavior?
a. Consumer transactions are usually much larger than organizational transactions.
b. Organizational buying is more frequent than typical consumer purchases.
c. Organizational buyers that need specifications are more concerned than consumers about quality and service.
d. Organizational buyers usually seek less information than consumers.
e. In large companies purchase decisions are usually made by one person.
c. Organizational buyers that need specifications are more concerned than consumers about quality and service.
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