Neil goes to Oil Shop to change the oil in his car. Pat, the service technician, learns that Neil plans to take a trip and advises the use of a certain type of oil. The oil breaks down during the trip, damaging the car. Neil may recover from Oil Shop for breach of
A. an express warranty.
B. an implied warranty of fitness for a particular purpose.
C. an implied warranty of merchantability.
D. a warranty of title.
Answer: B
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Anderson and Mervin have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which part contains the product and service elements that all segment members value?
A) naked solution B) discretionary solution C) maximum solution D) pseudo solution E) virtual solution
Refer to Scenario 9.1. The net impact on the retailer will be:
A) no net change in average cycle and pipeline inventories. B) a net average increase in cycle and pipeline inventories of 50 units. C) a net average decrease in cycle and pipeline inventories of 75 units. D) a net average decrease in cycle and pipeline inventories of 50 units.
You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management?
A. It will eliminate product defects in the manufacturing process. B. It will eliminate errors in financial reporting in the accounting department. C. It will significantly reduce marketing costs. D. It will increase the sales force's success rate in winning new customers. E. It will create a more effective process for matching inventory needs to manufacturing requirements.
Which independent administrative agency regulates working conditions in privately owned factories and other work places?
a. Office of Safety and Health Administration (OSHA) b. Federal Trade Commission (FTC) c. Environmental Protection Agency (EPA) d. Federal Communications Commission (FCC)