A company is interested in testing differences in customer satisfaction with two department stores that it owns (Store A and Store B). They are also interested in determining whether or not differences exist in the average consumer satisfaction with the two main departments within each store: sportswear and business wear. Four groups of 20 randomly chosen consumers are assigned to each condition. Here is part of their SPSS output: For which variable(s) is it necessary to report effect sizes?



a. Store

b. Store, Department, and Store × Department

c. Store and Department

d. Department and Store × Department


Ans: B

Psychology

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Psychology