Before the Internet was widely adopted by business, most computer systems shared a common database but sharing software was a difficult task
Indicate whether the statement is true or false.
Answer: FALSE
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Selling to various ethnic groups is a form of demographic market segmentation
Indicate whether the statement is true or false
On January 1 . 2014, Ashton Company purchased equipment at a cost of $570,000 . The equipment was estimated to have a useful life of five years and a salvage value of $60,000 . Ashton uses the sum-of-the-years'-digits method of depreciation. What should the accumulated depreciation be at December 31 . 2016?
a. $340,000 b. $408,000 c. $456,000 d. $510,000
Based on customer loyalty rankings for product categories, marketers could reasonably expect consumers to be most loyal to which of the following?
A) canned soup B) canned vegetables C) pet food D) soft drinks E) canned fruit
Which of the following is not a benefit of post audits of capital investments?
A) Ensure that resources are used wisely by evaluating profitability. B) Guide managers to make capital investment in the best interests of the firm. C) Considers changes in the actual operating environment. D) Supply feedback to managers that should help improve decision making. E) All of these are benefits.